While you may or may not be familiar with the S.M.A.R.T. acronym, it is one that has been presented, discussed and applied to goal setting in various aspects of business over the years. As there is some uncertainty concerning the originator of this concept, it is difficult to know exactly how and when it was first applied. In any event, regardless of when its use may have been first noted, it is a concept that we all should be aware of and apply despite the length of time that we have been business owners. In applying this concept to establishing goals for your company, you will be forced to create a very precise objective. By doing so, your approach to the tasks at hand will be much more organized which will enable you to more efficiently utilize your time.

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Since there are so many ways that technology can make our daily lives as business owners more efficient, our objective should be to identify them as quickly as possible. Whether we are talking about a piece of equipment, a software program or computer consulting services, we need to be sure to address how the integration of these products and services into our daily work routines will impact our ability to stay organized.

Here are some points to consider:

Consolidate Functions. Regardless of the amount of space that you have in your office, you probably don’t have room for a printer, scanner and fax machine in addition to your computer. You may want to consider purchasing an all-in-one machine that will provide all 3 functions and take up one third of the space. While you may or may not need the scanner and fax if you are just starting out, you will probably need at least one of them in the near future. In addition, with only one piece of equipment to connect to your computer, there is a higher probability that it can be positioned close to your desk thus increasing your productivity by eliminating the distractions that will be encountered on those frequent walks across the room to pick up the documents waiting for you on the printer.

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What good is a website, if there is no traffic? Enter SEO.  Your web developer can advise you how to hit Google’s Top 10, but it is your responsibility, not that of your web developer, to make sure you are doing so safely and legally.  Here are a few things to consider while you are optimizing your site, to make sure that while you’re not stepping on legal toes, you know the ins and outs of limiting your liability (and your conscience.) (more…)